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Private Investments in Your Roth IRA: What Business Owners Need to Know

June 30, 2025

Business owners who are comfortable evaluating private investments, real estate, private equity, and direct lending often arrive at the same question about their Roth IRA: could this account hold the same kinds of investments I make outside of it, and grow tax-free in the process? The answer is yes, with an important caveat. The rules governing what is permitted and what creates a prohibited transaction are broader and more consequential than most investors realize.

Why Business Owners Are Asking This Question

The Roth IRA has become more central to high-income planning over the past several years, driven by strategic Roth 401(k) contributions, Roth conversions during lower-income years or business transitions, and years of compounding growth. Many business owners have accumulated meaningful Roth balances and are holding them in public equities or ETFs while managing private investments through other capital outside the account.

The question that follows is a natural one: rather than keeping this balance in index funds, could it be deployed the same way the rest of the portfolio is managed, with the added benefit that growth and distributions would be entirely tax-free?

What a Self-Directed Roth IRA Allows

Most custodians, including Schwab, Fidelity, and Vanguard, limit Roth IRA holdings to publicly traded securities, mutual funds, and select alternative funds. Holding direct private investments requires a self-directed custodian, a specialized platform that allows the account to hold assets the major brokerages do not support.

Roth IRAs are defined by what they prohibit rather than what they permit, which means a wide range of private investments are technically allowed. Permissible investments through a self-directed Roth include real estate in its various forms, private equity and venture capital fund interests, private lending through promissory notes, precious metals and commodities, tax liens and deeds, private business interests with significant restrictions, and cryptocurrency and digital assets.

Some investors establish IRA-owned LLCs to achieve what is called checkbook control, meaning direct access to the account's capital without going through the custodian for each transaction. This structure offers flexibility but introduces additional legal and tax complexity, including the risk that even unpaid work contributing value to an IRA-held business can constitute a prohibited transaction.

The Rules That Matter Most for Business Owners

The IRS prohibited transaction rules are designed to prevent self-dealing, and they are broader than most investors assume when first exploring this strategy. A single prohibited transaction can disqualify the entire Roth IRA, which means the account loses its tax-exempt status and the full balance becomes subject to income tax and penalties.

The core prohibitions are:

You cannot invest your Roth IRA in your own business or any business you control. You cannot purchase real estate you will use personally, including vacation properties. You cannot lend money to yourself, your spouse, your children, or your parents. You cannot provide services to investments held in your Roth, and you cannot use your expertise to manage Roth-held investments for compensation.

The disqualified person rule extends to your spouse, lineal descendants and ancestors, and any business where you own 50% or more. The scope of this rule is what catches most business owners off guard, because relationships and business connections that feel distant from the Roth account can still create a prohibited transaction.

A practical example makes this concrete. Your Roth IRA purchases a rental property. You then hire your son's landscaping company to maintain the property. That decision, regardless of how routine it seems, creates a prohibited transaction involving a disqualified person and can disqualify the entire account.

Investment Categories That Work Well in a Self-Directed Roth

Real estate

A self-directed Roth can purchase rental properties, commercial real estate, or interests in real estate partnerships. All rental income and eventual sale proceeds flow back to the account tax-free. The requirement is complete passivity: no management involvement, no personal use, and no financial benefit to the account holder beyond what flows back into the Roth itself. Property management must be handled by an independent third party.

Private equity and venture capital

Many private funds accept IRA capital, though minimums for retirement account investors are often higher than for individual investors. The tax-free growth potential on successful exits can be substantial, particularly for early-stage investments that appreciate significantly before liquidity. Learn more about private equity and venture capital fund interests.

Private lending

A self-directed Roth can act as a private lender, earning interest on promissory notes secured by real estate or other collateral. This has been a particularly attractive category in the current interest rate environment, where private lending rates have been meaningfully above historical norms.

Alternative investment funds

REITs, commodity funds, and interval funds that are not available through traditional brokerage custodians may be accessible through self-directed platforms, providing additional diversification within the tax-free structure.

The Hidden Complexities Worth Understanding Before Proceeding

Administrative responsibility. Self-directed Roth IRA investors are expected to research and vet investments independently, handle all transaction documentation, ensure ongoing compliance with prohibited transaction rules, and manage reporting requirements. The custodian holds the assets but does not provide investment guidance or compliance monitoring.

Cost structure. Self-directed custodians typically charge $300 to $500 or more annually in base fees, plus transaction fees for each investment. Private investment due diligence, including professional review of offering documents, typically costs $2,000 to $5,000. These costs need to be weighed against the tax benefit being captured.

Unrelated Business Income Tax. If the Roth IRA invests in an active business or uses leverage, it may owe Unrelated Business Income Tax on income attributable to that leverage or activity. UBIT does not disqualify the account, but it does create a tax liability inside the Roth and requires filing IRS Form 990-T. A practical example: a Roth IRA that purchases a $500,000 property using $300,000 in financing has 60% of the purchase debt-financed, meaning 60% of the income and gain from that property may be subject to UBIT even within the tax-exempt account.

Is This the Right Strategy for Your Situation?

Self-directed Roth IRAs are not the right fit for every investor, even among sophisticated ones with private investment experience. The approach is most appropriate when the Roth balance is substantial enough to justify the administrative complexity and cost, typically $100,000 or more. It suits investors who are experienced in evaluating private investments, understand the prohibited transaction rules thoroughly, and have other retirement savings as a foundation so the Roth is not the only retirement asset.

The approach is less appropriate when the Roth balance represents the primary or only retirement savings, when the investor is seeking a way to invest in their own business through the account, when the investor wants professional management of the complexity, or when the investment horizon requires liquidity that private investments cannot provide.

Frequently Asked Questions

What is a self-directed Roth IRA?

A self-directed Roth IRA is a retirement account that allows the holder to invest in a broader range of assets than traditional brokerages support, including real estate, private equity, private lending, and other alternative investments. The account maintains all of the standard Roth IRA tax benefits, including tax-free growth and tax-free qualified distributions. It requires a specialized custodian and places the responsibility for investment selection, due diligence, and compliance monitoring on the account holder rather than the custodian.

What are prohibited transactions in a self-directed IRA?

Prohibited transactions are transactions between a Roth IRA and a disqualified person, defined as the account holder, their spouse, lineal descendants and ancestors, and entities where the account holder owns 50% or more. The IRS prohibits these transactions to prevent self-dealing. Prohibited transactions include investing in businesses the owner controls, lending to disqualified persons, purchasing property for personal use, and providing services to IRA-held investments. A single prohibited transaction can disqualify the entire account, causing the full balance to become taxable.

What is UBIT and when does it apply to a Roth IRA?

Unrelated Business Income Tax applies to income generated by a tax-exempt account when that income comes from an active business or from debt-financed property. In a self-directed Roth IRA, UBIT most commonly arises when the account uses leverage to purchase real estate or invests in an operating business. The tax applies to the portion of income attributable to the leverage or business activity, even though the account itself is tax-exempt. UBIT does not disqualify the Roth, but it does create a tax liability within the account and requires filing IRS Form 990-T.

Can a business owner invest their Roth IRA in their own company?

No. Investing a Roth IRA in a business the owner controls is a prohibited transaction under IRS rules. The disqualified person rules extend to businesses where the account holder owns 50% or more, which covers most founder-owned companies. Attempting this strategy disqualifies the entire Roth IRA. Business owners interested in investing their retirement assets in private businesses must ensure those businesses have no connection to them, their family members, or entities they control.

What types of real estate can a self-directed Roth IRA hold?

A self-directed Roth IRA can hold residential rental properties, commercial real estate, raw land, real estate partnerships, and interests in real estate funds. The key requirement is that the account holder maintains complete passivity: no personal use of the property, no management services, and all income and expenses flowing through the account rather than the owner personally. Property management must be handled by an independent third party, and any repairs or improvements must be paid from the Roth account, not by the account holder personally.

Related Reading


This content is for educational purposes only and does not constitute legal, tax, or investment advice. Rules regarding self-directed IRAs are complex and subject to change. Always consult with a qualified tax advisor, legal counsel, or fiduciary financial planner before implementing any strategy.

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About the Author
Caroline McInerney, CFP®, CBEC®

Founder & CEO, HWM Wealth
Author of The Owner’s Dividend

Caroline works with business owners and high-earning professionals to build personal wealth with the same discipline they apply to their companies. Her work integrates financial planning, tax-aware investment strategy, and long-term generational wealth design.